The Dollar Betty Catalog is more than just coupons. It’s a little piece of old-school Americana delivered right to your mailbox each month — packed with real local deals, charming retro comic strips, and the ongoing adventures of Betty Sugar and her colorful world. Somewhere between a Sunday newspaper, a vintage comic book, and a treasure chest of savings, Dollar Betty gives people something fun to actually sit down and read and smile about.

For homeowners and families, it’s a simple way to discover local restaurants, home services, beauty spots, shops, and hidden gems while saving money with real local coupons. But it’s also entertainment — a collectible retro soap-opera comic experience inspired by classic American small-town storytelling, pin-up art, and the golden age of print.

For local businesses, Dollar Betty offers something rare in modern advertising... lasting attention. Instead of getting lost online, businesses are placed directly into the homes, hands and hearts of local customers through this beautiful, memorable print catalog people genuinely enjoy flipping through. It’s local advertising made fun again — affordable, nostalgic, and designed to help good local businesses grow.